Level Five and Garmin created a product site for an elegant, high-performing fitness device aimed at a demanding audience.
The Garmin team was launching a premier fitness product, the Fenix 3 — a combination GPS, fitness tracker and timepiece. They needed a product information and marketing page to introduce the product. They also needed a partner who could design, develop, understand brand, and assist with content strategy, all with a very short learning curve. Level Five was there for the handoff.
The Level Five team, Garmin creative directors, and Garmin IT quickly assembled to get the project started. As design and content progressed, the team had to get approvals from a global group of stakeholders, then go back and adjust, ensuring the content and design fit together. Multi-language support, approval of visuals, and the typical back-and-forth discussions took a little time. But the teams worked closely together, creating personas and style boards and turning them around as quickly as possible. Then we created the front-end code to turn design into reality.
Time was tight, but Level Five and the Fenix team made it a priority to carefully consider audience, content, visual identity, brand, and how they all fit together. They launched a product page with a cool factor worthy of the Fenix brand, and they did it in time for the holiday season.
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