Web Governance
- Roles and responsibilities
- Workflow and approvals
- Standards and guidelines
Business Process Analysis & Development
- Competitive analysis
- SWOT analysis
- Custom & COTS software evaluations
- IT systems audits
- Feasibility studies
- Stakeholder interviews
Brand Management & Consulting
- Guidelines and asset management
- Product naming strategy
- Domain (URL) management
- Vendor collaboration
Social Media Strategy
- User-generated content strategy
- Blogs and micro-blogging
- Social networking applications
- Viral media
Interactive Marketing
- Campaign management
- Communication strategy planning
- SEO strategy (paid and natural search)
- Reporting and analytics