UX. Digital.
Omnichannel.
All of the
above.

The buzzwords change, but whatever you call it, we’ve been doing it since 2004.

“It” comes down to meeting customers when and where they need you, with information and products that are useful and usable. “Where” usually means in front of a computer or mobile device, so we do websites, intranets, apps, and digital marketing.

But to get it right, you have to learn what users are doing, thinking, and feeling in the real world. So we focus relentlessly on experience and brand, and get to know you and your customers before we write a single line of copy or code. It’s also why we provide services like content strategy, print collateral, and traditional media. To reach your customers, you need the total package. We’ve got it covered.

Our Process

I

Engagement

Outlining timing, deliverables, and cost, then clarifying goals and strategy.

II

Project

Getting it done — with the people, processes, and tools to go from concept to launch.

III

Your Role

Speaking up early and often, with active participation and feedback to help us deliver quality work on time.

We know
nothing about
your users.

That’s a weird thing for a user experience firm to say, right?

Actually … it’s not. In fact, you should be immediately suspicious of anybody who presumes to know and understand your users without watching and listening to them first. That’s why user research is where we start, and it’s the foundation of everything we do.

USER CAPABILITIES

I

Observation & Research

Watching, listening to, and learning about your users. Talking to you to understand your business goals. Then making sure it's all in balance.

II

User & Task Definition

Defining your customers, and what they’re doing, thinking, and feeling across all interactions with your product.

III

Testing & Feedback

Putting it in front of users to gauge feedback and success — the only truly reliable way to make sure we got it right.

USER RESEARCH TOOLBOX

User research methods are almost as varied as the users themselves, so it’s important to pick the right approach. Here’s a sampling of what we use.

  • Contextual Inquiry
  • User Interviews
  • Quantitative Survey
  • Discovery Session
  • Cognitive Walkthrough
  • Experience Map
  • User Personas
  • Usability Testing
  • A/B Testing

What if
your brand
was a person?

Would he get invited to parties? Or would your brand be That Guy?

Brand is logos, colors, and fonts, sure. But it’s so much more. It’s your company's personality: solid and genuine, if you get it right. Full of hot air, if you don't. It's what you believe, what you say, and what you do. If those don’t match, your customers won’t buy it. Literally. We’ll talk to you about the brand you want to be, and we'll find out what your users think. If the two don’t match, we’ll figure out how to fix it.

BRAND CAPABILITIES

I

Landscape Evaluation

Before you get into the game, let's make sure you know the players. We'll evaluate what everyone else is doing, so you can be like no one else.

II

Journey-Focused Strategy

Defining your customers’ journey, from awareness to advocacy, and how they interact with your brand at each step.

III

Identity Framework & Guidelines

Safeguarding the brand you’ve worked hard to build, by ensuring a recognizable and consistent visual identity.

BRAND TOOLBOX

A complex subject deserves a sophisticated set of tools for measuring and understanding. Here’s a list of what we use.

  • Competitive Analysis
  • Brand Landscape
  • Brand Strategy
  • Brand Touchpoints
  • Experience Map
  • Style Boards
  • Visual Identity Guidelines
  • Tone and Voice Guidelines
  • Digital Marketing Strategy

You can do
better than
buzzwords.

Your users don’t have the time or patience for corporate double-talk or marketing-speak. Neither should you.

Instead of innovating, disrupting, and leveraging core competencies, let’s figure out how to create content that presents your product or company in a way that real human beings find interesting and useful. Then let’s define a long-term strategy for keeping it that way.

CONTENT CAPABILITIES

I

Inventory, Audit, & Evaluation

Content’s hiding everywhere. Is it accurate? Is it consistent? Is it any good? We'll find out.

II

Strategy, Structure, & Development

Identifying audience and purpose, then creating messages that resonate.

III

Workflow & Governance

Defining the rules for making good content great, and keeping it that way.

CONTENT TOOLBOX

A beautiful website without great content is like a trendy restaurant with lousy food: you might lure 'em in once, but they won’t be back. Here’s the ingredients we use to keep your content cooking.

  • Qualitative Inverview
  • Content Audit
  • Stakeholder Interviews
  • User Personas
  • Information Architecture
  • Approval Workflows
  • Tone and Voice Guidelines
  • Channel Guidelines
  • Content Lifecycle Plan

It’s not easy
to design
simply.

Design goes way beyond look and feel. It’s logic, persuasion, and emotion.

Before we even think about finishing touches, we start with a solid foundation. We understand what your users want and need, and create a design that supports that. Then we layer on visual elements to support your brand. From web interfaces to print, our designs aim for elegance and effectiveness. Pretty on the outside? Sure, we can do that. But we’ll insist on pretty on the inside, too.

DESIGN CAPABILITIES

I

Collaboration & Concepts

Thinking out loud, on whiteboards, and on Post-Its, with the entire project team.

II

Interaction Design & User Flows

Defining, breaking down, and documenting business goals and user needs.

III

Visual Design & Iconography

Creative direction that balances user and brand, plus standards and guidelines to keep visual identity consistent.

DESIGN TOOLBOX

We've got tools for both the art and science of design. Here's a list of methods we use to make sure your project meets our ridiculously high standards.

  • Heuristic Evaluation
  • Concept Flows
  • Wireframes
  • Information Architecture
  • Style Boards
  • Interactive Prototypes
  • Visual Design
  • Asset Libraries
  • Visual Identity Guidelines

Let’s make tech
work for you,
not vice versa.

Our roots are in technology, and we believe that it can do some amazing things. .

We also believe in using technology that supports your goals, not the other way around. Our developers have backgrounds in design and user experience, but they’ve also got the technical chops to hang with your IT team. Whatever your technology, chances are, we’ve worked with it (or something like it). We’ll partner with you on a solution that’s practical, useful, and built to last.

TECHNOLOGY CAPABILITIES

I

Evaluation & Architecture

Understanding the systems, tools, and constraints that make up your technical architecture.

II

Web & Mobile Interface Development

Using the right technology to bring concepts to life on desktop and mobile devices.

III

Partnership & Quality Control

Delivering clean, quality code, and partnering with your IT team to make sure it works seamlessly within your enterprise systems.

TECHNOLOGY TOOLBOX

Here's the obligatory list of some of the technologies we know — although the Next Big Thing probably came out five minutes ago and rendered one of them obsolete. But don’t worry. We keep up, so you don't have to.

  • Bootstrap
  • Backbone
  • Angular.js
  • JavaScript
  • jQuery
  • e-Commerce
  • .NET
  • PHP
  • Relational Databases
  • NoSQL
  • React
  • D3.js
  • Java
  • Spring
  • Node.js
  • Content Management